# ICM: COC Concertz

COC Concertz is a concert series - a **50/50 joint venture between The ZAO and the COC**, led by **Thy Revolution**. It sits in the middle of both brands: the COC owns its piece, Thy Revolution leads it, and **The ZAO does not own it.** Part of the ZAO Festivals family, run to stand independent.

## What it is
- A partnership concert series, not a ZAO-owned property. Frame it publicly as "ZAO Festivals + COC Concertz," never "The ZAO's COC."
- Thy Revolution leads; the COC owns its share. The ZAO is the partner, not the owner.
- Built to run independent - "a place in the ZAO that you own, separate, so you don't need Zaal to succeed."

## In the ZAO ecosystem
- One of the ZAO Festivals lanes alongside ZAOstock and the other festivals.
- The ZAO currently covers the streaming portion only. This is a support role, not ownership.

## Framing rules (important - this brand has been miswritten before)
- ALWAYS a partnership: The ZAO + the COC, Thy Revolution lead.
- NEVER "The ZAO owns COC" or "COC is a ZAO project." It is a 50/50 JV.
- Do not add "(pending COC confirmation)" - the partnership itself is confirmed (2026-06-17 call). What still needs confirmation is THIS box's exact wording, with Thy Revolution.

## Find it
- cocconcertz.com

## Related boxes
- The ZAO (thezao), ZAO Festivals (zao-festivals), ZAOstock (zaostock).

## Source
Confirmed framing: memory `project_coc_concertz_framing` (Thy Rev call 2026-06-17, doc 866), doc 839 (Fellenz brand challenge 4).